头顶灯详情页设计

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2023-11-22

头顶灯详情页设计中结合了3D产品渲染实景拍摄和纯色背景拍摄达成的理想效果

佛山3号艺馆详情页设计需求客户是一家主营头顶灯产品的电商企业

公司口号Everything is Throwable”,迎合“懒惰”、“户外”、“时尚”的消费趋势。   “可戴”的灯具日用品已成为品牌产品开发的核心重点。

    在品牌设计之初,考虑到后期应用的便利性,进行了双标分离的设计方法。

    室内户外组合应尽可能精简,以保证可识别性,同时品牌中应添加符号和图标,但设计不应以中英文组合出现,以增加品牌的辨识度。 避免过于繁琐的显示。

    在简化详情设计的同时,我们还对视觉系统部分进行了由简到繁的渐进式辅助图设计,以确保品牌在面对不同的应用场景时能够脱颖而出。

能够更加规范地展现品牌视觉框架。 对于繁琐的辅助图片,其实应用场景比较少。 他们更关心视觉系统的完整性。 在后续的品牌应用中,可以根据不同的客观情况选择辅助图片,从而通过辅助三维产品渲染图的规范来帮助品牌。 可能的应用来匹配更多不同的目标场景。

The design of the overhead light detail page combines 3D product rendering, real-life shooting, and solid color background shooting to achieve the ideal effect.

The customer is an e-commerce enterprise specializing in head and ceiling lighting products.

The company slogan is' Everything is Throwable ', catering to the consumption trends of' laziness', 'outdoor', and 'fashion'. Wearable lighting fixtures and daily necessities have become the core focus of brand product development.

At the beginning of brand design, considering the convenience of later application, a dual label separation design method was adopted.

Indoor and outdoor combinations should be streamlined as much as possible to ensure identifiability, and symbols and icons should be added to the brand. However, in the design, Chinese and English combinations should not be used to increase brand recognition. Avoid overly cumbersome displays.

While simplifying the detailed design, we also carried out a progressive auxiliary graphic design for the visual system from simple to complex, to ensure that the brand can stand out in different application scenarios.

Able to present the brand's visual framework in a more standardized manner. For cumbersome auxiliary images, there are actually relatively few application scenarios. They are more concerned about the integrity of the visual system. In subsequent brand applications, auxiliary images can be selected based on different objective situations to assist the brand by standardizing the rendering of 3D product images. Possible applications to match more different target scenarios.

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