美诺浦是一个美国Vortopt Group INC旗下品牌。

   顺德3号艺馆在与品牌方沟通详情页设计时，确定了一个设计前提，即：单一SKU产品模式下的VI设计。

  通常，品牌VI的处理涉及多种产品。 但考虑到当代的商业环境，过于注重产品线的大规模部署并不利于品牌尽早进入垂直市场。

  在此大前提下，常规的“多而全”的VI系统以及KV辅助图应用的“宽品类”设计，并不适合单一SKU产品型号的品牌。

  因此，我们做出了设计层面的选择和视觉比例的阶梯结构。

  在图标层面，我们并没有把品牌图标做得太刻意。 我们只是对字符进行变形并增强字母。

这将降低消费者的初始识别难度，更容易被认知为家电品牌。

  在产品层面，我们也非常克制，仅对“植物”进行视觉上的改变，稍微增强顾客群体的辨识度和记忆力，同时也强化了“垂直”妆容轨迹的印象。

  在宣传层面，我们强化了品牌英文中的Vortopt，以鱼的形式作为重点展示，强化宣传层面的视觉识别性，达到逐步完善品牌的设计目的。 以短而扁平的视觉切入切入消费者，在宣传层面增强品牌理念、品牌意义与视觉的联系。 逐步推广单品，降低记忆成本，增加品牌的余味和深度。

   Vortoptis a brand under the Vortopt Group INC in the United States.

   When communicating with the brand, a design premise was established, which is the VI design under a single SKU product model.

   Usually, the handling of brand VI involves multiple products. However, considering the contemporary business environment, focusing too much on large-scale deployment of product lines is not conducive to brands entering the vertical market as soon as possible.

   Under this premise, the conventional "multiple and comprehensive" VI system and the "wide category" design of KV auxiliary diagram applications are not suitable for brands with a single SKU product model.

   Therefore, we have made design level choices and visual proportional ladder structures.

   At the icon level, we did not make the brand icon too deliberately. We only deform the characters and enhance the letters.

   This will reduce the initial recognition difficulty for consumers and make it easier to be recognized as a home appliance brand.

   At the product level, we are also very restrained and only make visual changes to the "plants", slightly enhancing the recognition and memory of the customer group, while also strengthening the impression of the "vertical" makeup trajectory.

   At the promotional level, we have strengthened the Vortopt in brand English, with a focus on showcasing fish, enhancing visual recognition at the promotional level, and achieving the goal of gradually improving the brand's design. Engage consumers with a short and flat visual approach, and enhance the connection between brand concept, brand meaning, and visual perception at the promotional level. Gradually promote individual products, reduce memory costs, and increase the brand's aftertaste and depth.